Welcome! It is great to have you stop by. Kick your feet up and have a look around. I have tried to be insightful and in some cases inciteful - I relish your discussion and comments.
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About Brett
Who is Brett Chester?
If you are trying to find the answer to that question, you have certainly come to the right place. Well, that is, if I am the right Brett Chester; I understand there is 7 of us in these United States.
Either way, on this site, you are going to find all manner of explanation as to who I am. Abstractly, in my blog, definitively via a summary of my experiences and even more finitely via an honest list of self scored skills. If you would like to ask me any questions, say g’day or just generally schmooze, Click Here!
Summary of skillz:
Awesome marketerExecutive Level Champion
B2B growth expertPro
Digital whizMaven
SEM & SEOGoogle Should Hire Me
Good BlokeDude!
Customer AcquisitionExpert
85/100Site Optimisation
91/100Respected team leader
86/100Scuba Diver
My Story
Marketing @ Singular
May 2016 - To Date | VP Marketing
Solving for the biggest challenge marketers face today – severe critical business data and workflow fragmentation, Singular is changing the game in the mobile marketing tech industry.
For the first time, through the Singular Platform, marketers are able to access all marketing and other key point solution data in a single interface. Granting them a limitless view of all their relevant data, opening a world of opportunity to interrogate and act upon insights from otherwise impossible to piece together disparate data sets. Without engineering support or an SDK.
The Singular platform includes out of the box solutions for attribution, cost aggregation, creative reporting, budget management and workflow automation.
Board Advisor @ Rally Team
Oct 2015 - To Date | Marketing Advisor
Marketing @ Replicon
Nov 2014 - May 2016 | VP Marketing & Demand-Gen
Customer Acquisition @ Dimension Data Cloud
Nov 2012 - Oct 2014 | VP Online Marketing
Start Up Incubation & Management @ Air Arena
Jan 2010 to Dec 2012 | Marketing Director
Digital Advertising @ Ogilvy & Mather Australia
Jan 2009 - Dec 2009 | Account Director
ACHIEVEMENT: STW Young Leadership Committee
Further EDUCATION: Advanced Strategic Planning @ ADFA
2009
RECREATIONAL: Adventures in Egypt & Israel
Digital Strategy & Project Management @ Young & Rubicam
Jul 2007 - Aug 2008 | Interactive Producer/Strategist
RECREATIONAL: PADI Advanced Open Water Certification
Further EDUCATION: Strategic Planning @ ADFA
2008
High Value Client Management @ Casino Rewards
Aug 2005 - July 2007 | High Value Segment Manager
RECREATIONAL: PADI Open Water Certification
ACHIEVEMENT: Finalist NSW Small Business Idol
Co Founder Event Promotions @ CN Presents
Feb 2003 - Jun 2005 | Managing Director
EDUCATION: LLB & MIR @ Bond University
May 1998 - May 2002
Co Founder Advertising @ Ad Infinintum
1997 | Managing Director
EDUCATION: High School Certificate @ Vaucluse High
1990 - 1996
Born
In my words Blog
Whoa, you clicked or scrolled and made it here – for that, I salute you. If you dare to keep going, you will be on the inside. Well, at least looking through a window to the inside. You don’t really want to be inside, there are too many of us in there at the moment. Any which way, you will be an Insider. Ain’t life grand!
AdAge (recognized as the leading global source of news, analysis and inspiration for the marketing and media community) picked up on the success we have had off the back of the “event in a box” program we created at Replicon[…]
After some amazing success, LinkedIN decided to interview me and one of my team a couple of days ago. Here is the published version of what was a hilarious chat.
You have all most likely heard of Daniel Easterman. He is the author of at least 10 novels. You might have also heard of Jonathan Aycliffe. He is the author of about 9 or so top selling novels. What you[…]
Sears in an epic product selection fail, they have put up a Swastika punk ring on their website. Their description goes some way to letting you know how odd their buyer and web team really are. Here is how it reads[…]
Thanks VentureBeat. You just pushed the stock of my flock higher. And, yes I know the collective noun of a unicorn is not a flock. It is a blessing. Like c’mon. To be honest though – I think as the[…]
At 0430, on the 29th of June, Hannah and I left our warm bed to start our drive to the Good Samaritan Hospital is Los Gatos. We were on our way to have our first child. A little girl. She was in[…]
Hannah and I celebrated our second wedding a couple of days ago. It wasn’t really a second one as much as the official Jewish one. What an amazing day. Family and friends from all over the world joined us for[…]
Being as blind as a bat and having a particularly small head, is an affliction I would not wish on anyone. As someone who lives with this problem daily, I can tell you, one of the primary downsides is glasses[…]
I enjoy taking pictures, drawing and occasionally even turning a phrase. Go figure. To follow is some of my work. I can’t vouch for there being; any artistic depth, standout quality or even an ounce of creativity, alas it is my work. So after such and awesome introduction, I do hope you spend some time reviewing. Let me know what you think.
A friend and I 'snuck' into an abandoned factory. We wanted to see what the local riff raff got up to in there. We had heard all sorts of things about the place. It was eerie and quiet but a photographers dream. I am not a photographer so it was a nightmare - the light changed frequently and there were load of dark patches that just couldnt be lit. But what a day!
I hadn't ever been to a conference of this type before. I was blown away by the effort, thought and awesomeness of the people in attendance. If you get the chance or are curious, get out there and visit one of these days.
Punch in your message hit the button and bombs away. Before you know it and in no time at all, hamster wheels will be spinning as fast as the wheels on the Delorian right before they went back to the future and your message will be sent over to me via all the interwebs.
Rest assured, I have great email etiquette, and as such I will get back to you just as soon as I can. In all likelyhood it will be quickly. You see I am always getting in trouble for being online no matter where I am.
Email’abilities:
100/100Likelyhood of getting a reply
91/100Grammatically correct
Email Guarantee
James Farley, if you are reading this from beyond the grave, your unofficial creedo for the US Postal Service is out of date. Sorry to be the one to tell you. It just doesn’t consider the new age of almost instant electronic mail deliverability. So here is my update – I hope you like it: “Neither unplugged cable nor low battery nor tablet nor handset of any brand stays this electronic mail from crawling through interweb to deliver this eMail to you.”
